When it comes to the latest beauty trends "clean beauty" has taken the beauty industry by storm. In the past few years beauty consumers have become more conscious of the ingredients put in their products and onto their bodies. However, "clean beauty", "natural beauty", and "vegan beauty" doesn't necessarily mean the same thing. Why? Good question! In the United States when it comes to regulating cosmetics, well, there isn't any real regulation. Anything in the cosmetics realm can be seen as "clean, vegan, natural, and cruelty-free." See a problem with that? We do! The amazing thing is that just recently a bill was passed to band animal cruelty, a major step in the right direction. However, a lot of work still needs to be done.

Being a person of color it's important that we watch what is being put on our skin. Usually melanin skin is the most sensitive skin and those of color are more susceptible too long term effects due to harsh chemicals put into cosmetics.

As consumers it is our responsibility to read the labels and decipher what is really clean and what isn't. We must take a stand and pay attention to what we are putting in and on our bodies. Today, in this article we are going to dig deep into clean beauty so that you, as a consumer can make wiser decisions.

" I like my products like I like my people. Non-toxic." Follain

What the heck is "clean" beauty?

In essence, clean beauty is non-toxic beauty made with ingredients that doesn't cause long term ne

gative effects to your overall health. Well, it should be anyway. When you think clean you think less harmful, sustainable, and guilt-free products. Like mentioned before, when it comes to the beauty industry and its regulations, the last "real" regulation that was passed happened in 1938. 1-9-3-8! That's insane! That means for marketing purposes and to stay "on trend" companies can "greenwash" their campaigns and use terms such as natural, clean, and non-toxic without any harsh repercussions.

When it comes to makeup targeted to people of color, according to research, studies show that products marketed are deemed less safe. A study conducted by EWG back in 2017 stated 1 out of 12 products were rated "highly" hazerdous. Granted that study was a few years ago and a lot can change but based on our own research and looking at ingredient lists, change still needs to be made. Something that should also be noted is the fact that there still isn't much research when it comes to cosmetics and deeper complexions.

Ingredients to look out for. What should be on your "no-no" list

When shopping for clean beauty products, as a conscious beauty consumer you should create a "no-no" list. We compiled a list for you to make a conscious decision when shopping. This list is the same list Credo Beauty uses when selecting companies to feature in their stores. The ingredients in this list is STRICT. However, it's just a list to keep in mind to make better efforts when shopping for your next product.

Cyclical silicones (Cyclotetrasiloxane (D4); Cyclopentasiloxane (D5); Cyclohexasiloxane (D6); cyclomethicone. May have reproductive, developmental toxicity and/or endocrine disruption concerns.

Nitromusks and Polycyclic Musks. May cause health and environmental concerns like endocrine disruption to widespread environmental persistence.

Aluminum powder not to include Aluminum oxided (alumina) or aluminum hydroxide)

Animal derived ingredients not to include Cholesterol, Lactose, Lanolin, and Keratin. Animal musks and Animal Fats are prohibited.

BHA (Butylated Hydroxyanisole) - May link to cancer, skin irritation, and hormone disruption.

BHT (Butylated Hydroxytoluene) May link to skin irritation.

Chemical sunscreens included Benzophenone: Diphenylmethanone; Diphenyl Ketone: 119-61-9; Benzoylbenzene; Phenyl Ketone; Oxybenzone; 2-Hydroxy-4 Methoxybenzophenone-3; 131-57-7; Benzophenone-3; (2-Hydroxy-4Methoxyphenyl) and Octinoxate.

EDTA- Calcium Disodium EDTA, Tetrasodium EDTA

Ethanolamines- DEA/TEA/MEA/ETA all may be contaminated with chemicals like nitrosamines

Ethoxylated Ingredients



Methyl Cellosolve or 2-Methoxyethanol

Methylchloroisothiazolinone and Methylisothiazolinone


Petolatum and Paraffin




Triclosan and Triclocarban

Beeswax, honey, pollen and propolis

Talc- concerns of asbestos contamination and the risk of small particles getting into the body through inhalation.

Silicones due to its negative impact on the environment and skin sensitivity.

Guar Hydroxypropyltrimonium Chloride and other quaternary ammonium compounds

Japanese Honeysuckle

Polyethylene Glycol or PEG

Propylen Glycol

Synthetic Fragrances

Credo Beauty "No List"

There is so much more to clean beauty, the definitions to be aware of, and so much more. We don't want to bore you though. Stay tuned for future post to get an even better understanding of all things clean beauty.

Until next time beauties, remember you are fiercely toned and beautifully made!



 T O N E D



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